There are two types of search engine optimization.
Onpage Optimization
Offpage Optimization
People talk a lot about onpage optimization, so let's move on to the offpage optimization which is what really
makes a difference in yyour site's ranking.
Important! Properly planned offpage optimization will make the difference between your website
ranking #900 on Google, to ranking #1.
So, what is offpage optimization anyway?
Offpage optimization basically consists of all of the offpage ranking factors like:
Which websites link to you
The number of websites linking to you
The Google page rank of the website linking to you
The page title of the website linking to you
The anchor text used in the link linking to you
The number and type of links linking to the website that's linking to you.
The number of outbound links on the website that is linking to you
The total number of links on the website that is linking to you
Whether or not the websites linking to you are deemed by Google as an authority website.
In order to optimize website you need to analyze the linking strategy of the top 10 ranked websites for your keyword.
So, you need to be familiar with the terms such as:
· Linking Website
· Anchor Text used
· Page Rank
· Link Popularity
· Page Title
· Number of Outbound Links
Linking Website is the specific website linking to your website, which is the
#1 ranked website in Google for the term that you want to be rank for. In order to find all of the websites that link to your website you can do a couple of things. The most common way is to go to
Google and enter this search command: link:www.yourwebsite.com.
Once you do this Google will return a large list of websites that link to your website.
Over the past several months, Google has cut down on the number of backlinks that it will show you, so you
may be better off going to Yahoo and entering link:http://www.yourwebsite.com to get
a larger list of websites that link to them. Note that for Yahoo you must include "http://".
Anchor Text is the actual text used within the link linking to the specified website. For example, the anchor
text in the following link would be "keyword that you want to be rank for".
Page Rank is the actual Google Page Rank of the webpage linking to www.yourwebsite.com. In order to see the Google Page Rank, you'll need to download and install the Google
Toolbar for free from:
http://toolbar.google.com
Link Popularity is just the number of links that are pointing to each of the webpages pointing to
youwebsite.com. You can find their Google link popularity by entering this search command into
Google: link:www.yourwebsite.com then counting the total number of results that are shown OR you could go
to a website like www.linkpopularity.com to find each link partners link popularity much quicker.
Page Title is the title of the page that is linking to www.yourwebsite.com. Does it
contain the? If so, you should note which links pages
those are. You'll want to approach those websites and try to get them to link to yyour website.
Note: Getting links from webpages that contain your main keyword in the page title is extremely
powerful and is something many people often overlook.
Number of Outbound Links is the number of links located on the webpage linking to www.yourwebsite.com. The less links located on the page, the more a link from them would increase
your ranking.
